How to Reduce your Website’s Bounce Rate

There is a real awkwardness of walking into a shop, looking around, and walking straight back out again. Maybe you didn’t like what the shop looked like or they didn’t have the item you were looking for. Whatever the case, the exact same thing can happen with a website, only it isn’t a very good thing. Are you struggling to improve email sign-ups, increase search traffic, acquire more customers and more leads? Well, then it is possible that your bounce rates are too high. Something has turned off the customers making them bounce off the page and go elsewhere online. Having a high bounce rate is one of the most common conversion killers. If the majority of users are leaving your website then you will never convert as a customer for your business. Let’s take a look at what is bounce rate and the ways you can reduce your website bounce rates.

What is Bounce Rate? 

Bounce rate is the total number or percentage of visitors to your website that leaves after just seeing one page. A higher bounce rate means the customer was not convinced to stay on your website.

Definition of a good bounce rate 

  • 80%+ is very bad
  • Poor 70 – 80%
  • Average 50 – 70%
  • Excellent 30 – 50%
  • Below or 20% is likely to be a tracking error (due to incorrect implementation of events tracking, duplicate analytics code, and third-party add-ons such as live chat).

Bounce rates can vary with many industries, it depends on the type of content that you have on the website. There are many reasons for a higher than average bounce rate. These include poor navigation, bad design, slow load time, poor usability, and much more.

Ways to reduce your website bounce rate  

  • Better your overall user-experience  

Your website should be easy to use and navigate and give the user a pleasant experience. Create a unique website that looks exceptional on every devices and platform.

  • Make your content more accessible and readable 

If your site is not readable your target customers will leave your website. User experience begins when your content is legible and readable. The text on your site should be readable on all devices. It should not be too small. Use font sizes that are large enough on smaller screens. Make your text look good, have enough line spacing, margins, etc. Also, consider the language and style that you choose for your website.

  • Improve your sites speed   

Your website page speed impacts the bounce rate. Google has consistently named page speed as a significant ranking factor. The Users mind regarding your website is made up in a matter of seconds. This time should not be wasted by showing them downloading content or a blank page loading. Here are ways to speed up your website:

  • Get rid of unnecessary scripts
  • Reduce image sizes
  • Deactivate plugins that you don’t have

Fewer than 10% of visitors bounce when a page loads within two seconds. More than 30% bounce if the page doesn’t load for 7 seconds


  • Insert strategic and helpful internal links 

A great SEO strategy is inserting internal links as a way of reducing your bounce rate. Use internal links strategically. Don’t overload on them. Consider where you place the links. Ask yourself whether clicking on it will help the reader in a specific way. They are handy links at the end of content as the reader has just finished reading the page. This may help bring them to another page on your site.

  • Your website should consist of high-quality images   

High-quality images are an effective tool to decrease the bounce rate. Use professional photographs as a way to catch the user’s attention. Use the photographs as full-screen backgrounds, background slides, etc. Google is known for its plain white background but instead, quality images are used on their landing pages.

  • Your blogs should contain fresh and the right content   

Businesses who update their website regularly with blogs and fresh content this will generate more leads than those who don’t. Having the right content that will wow your readers and keeps them on your site. By adding fresh content consistently, you are gradually building trust and momentum. Repeat customers will mean repeat revenue.

  • Your website should be mobile friendly   

Is your site responsive? When potential customers visit your website using their phones, tablets, iPad, and other devices, will it display perfectly? Customers use and have their mobiles everywhere with them. Almost 95% of customers use their mobile, so it is important that your site is optimised for them. This will improve the bounce rate and the overall experience of your site.

Above are several ways to reduce the bounce rate of your website. Implement all these strategies to your site to make it more appealing and interesting to the reader. If you have a high bounce rate, you should follow these tips and bring the number down and keep people on your website.