You have a great looking website but you are frustrated that your website is not being found on Google’s search engine. Google is the number one most visited website and it drives the majority of search traffic to websites all over the world. It is essential that your website has a strong presence in search results for you to gain any rankings or potential customers. For a long time, keyword rankings were an SEO staple for any SEO campaign. Today, there are several reasons why a website isn’t ranking. That is the million-dollar question. Almost 75% of people do not click past the first page of search results. If you are not showing on the 1st page, people will more than likely not find you. So, let’s take a look at the reasons to why your website may not be ranking.
It takes Time to Rank
SEO isn’t an overnight process. There are many things that need to be done in order to get the website moving. It takes time to research, create, and implement a strategy and produce content. It takes even more time for Google to realise these changes have been made and for them to see if you will add any real value. In general, it can take from 4-6 months to see any changes in your website rankings.
Your website isn’t optimised
Search engine optimisation is a crucial part of any SEO campaign. There are several changes that need to be made to your website and an SEO agency will ensure your site is optimised correctly and starts ranking well at the top of SERPs. SEO is designed to boost rankings, gain traffic to your site, earn more conversions and revenue online. On-site SEO requires a few main aspects and these include:
- Your website should load as quickly as possible
- Installation of Yoast SEO-plugin to optimise your meta descriptions and title tags
- Publish engaging and unique content with embedded rich media
- Include target keywords in your site headings, copy, and page titles
Your site is not indexed
Your website will not show up on Google if it is not indexed. There can be several reasons why your site isn’t been indexed and crawled by Google:
Your website is new
If your site is only a few weeks old and relatively new it may take many weeks for your site to be indexed by Google and for your changes to reflect on a search engine result. This is specifically true with relatively new websites as they don’t have many inbound links. When Google is ranking a site, it will consider both the quality and number of inbound links. Don’t expect immediate results as your domain authority takes time to build up.
No index tags on your site
If your site is older and isn’t indexed, your no-index tags should be checked. If you add a no index code to your site this will prevent search-bots from indexing and crawling specific pages. A specialised SEO agency will ensure this is done correctly.
Your website may have a Google penalty
If your site is not meeting all of Google’s quality guidelines, it may have received a penalty and your site is permanently or temporarily removed from search results. To correct these issues, you must start by checking the Google manual action report. If you have received one of these reports then your site has been manually checked by a human reviewer and your website is no longer compliant with Google guidelines.
The keywords you are targeting are too competitive
The keywords you are targeting may be too broad and competitive. Your website will rank a lot better on keywords that are geo-specific or long tail. As your website grows you can slowly expand your keywords to more competitive ones.
You may have a lot of competition
Search engine optimisation is no longer a secret that your competition has never heard of it is an integral part of marketing, so for every blog, you’re not publishing and every link you are not building, your competition probably is. Let’s face it your competitors may have a huge marketing budget behind them. If you really want to rank higher you must outperform everyone else.
Your website doesn’t have a good user experience
User experience and usability are very important, as Google’s main goal would be to give its users the best possible experience and results. You can track the usability and the user experience by measuring SEO metrics like time on bounce rate, return rate, and the time on the site. If your numbers are low, you will need to improve your website. Improving the user experience this can engage visitors, reduce the bounce rate, and all while helping you rank better on search engines.
Your site is not mobile-friendly
It is vital to have a mobile-friendly website, let’s face it mobiles are taking over in regards to using a laptop or desktop. Ideally, your site should be responsive to all devices when been viewed including iPad, mobiles, desktops, and laptops.
How to find out if your website is responsive
To find out if your website is responsive, visit Google’s own mobile-friendly test tool and enter your website URL. You will either pass or fail.
Your website doesn’t contain good quality content
It is never a true saying high-quality content makes a massive difference to your website’s rankings and how it performs. When creating content, your website will need a good amount of content from 800 words upwards for it to perform well. It should always answer all user questions. This will give Google confidence in your site that the information you are providing is valuable to the user. Any less than this and your site will not rank well.
It doesn’t have high-quality backlinks
An important ranking factor is the number of high-quality backlinks you have. Backlinks are simply link’s that point back to your site. Quality is far more important than quantity. The volume and quality are a strong sign of how reliable and trustworthy your site is. To generate positive search rankings, you will need authoritative links and the right content. A link from a relevant website in your niche is a lot more valuable than 100 links from low-quality websites. There are several methods which can help you do this effectively these include:
- Guest posting
- Blog commenting
- Epic content
- Top experts
The loading speed of your website pages are slow
To keep your users happy Google, expect your website to load quickly. It is considered unacceptable and substandard by Google’s terms if the pages take longer than 5 seconds to load.